How does communications/PR fit into GTM?
3 Answers
Epic Games Senior Director of Marketing • 8mo
First things first, I like to define a good GTM strategy as one that clearly outlines: Business goals with measurable KPIsTarget audience and the best channels to reach t...
10984 Views
ServiceNow Director of Product Marketing • 8mo
Communications and PR are strategic levers that amplify GTM success.Amplifying brand awareness via press releases, media outreach, influencer engagementEstablishing cred...
565 Views
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UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 5
Stacie and Don cover the "bring comms in early" principle well. Where I've seen this get complicated at enterprise scale is the exact point of handoff and who owns what a...
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