How does communications/PR fit into GTM?
2 Answers
Epic Games Senior Director of Marketing • 8mo
First things first, I like to define a good GTM strategy as one that clearly outlines: Business goals with measurable KPIsTarget audience and the best channels to reach t...
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ServiceNow Director of Product Marketing • 8mo
Communications and PR are strategic levers that amplify GTM success.Amplifying brand awareness via press releases, media outreach, influencer engagementEstablishing cred...
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