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How does communications/PR fit into GTM?

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3 Answers
Go-To-Market Strategy
  1. Stacie Colendich
    Stacie Colendich

    Epic Games Senior Director of Marketing • 10mo

    First things first, I like to define a good GTM strategy as one that clearly outlines: Business goals with measurable KPIs Target audience and the best channels to reach them Product positioning and messaging Pricing and sales/distribution plans Strategy to drive awareness and/or onboarding and engagement Comms/PR collaboration is critical in nearly every GTM. I have always found most success bring my comms peers in early to help them understand what we are trying to accomplish and to brainstorm ...Read More

    11,080 Views
  2. Don Fuss
    Don Fuss

    ServiceNow Director of Product Marketing • 10mo

    Communications and PR are strategic levers that amplify GTM success.

    • Amplifying brand awareness via press releases, media outreach, influencer engagement

    • Establishing credibility and trust via earned media

    • Driving unified messaging

    • Supporting campaign execution via collaborating with marketing and sales to craft storylines, vet customer publicity preferences, and build narratives that support GTM launches

    569 Views
  3. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

    Stacie and Don cover the "bring comms in early" principle well. Where I've seen this get complicated at enterprise scale is the exact point of handoff and who owns what at the claim level. The friction I've seen most at Microsoft, Salesforce, and UiPath: PMM owns the positioning, comms owns the story, and nobody explicitly owns the bridge between them. The result is two narratives that are technically consistent but tonally disconnected. The press release sounds like a news story. The pitch deck ...Read More

    159 Views

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