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What are the most important metrics to measure the impact of a product marketing team?

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2 Answers
Go-To-Market Strategy
  1. Madison Kiani
    Madison Kiani

    Etsy Director of Seller Product Marketing • 11mo

    My team’s mission is to empower sellers to succeed by building their trust in Etsy, encouraging them to use our resources, and ultimately helping their shops grow. So, when we measure our impact, it all comes back to how well we're enabling that. We look at: Adoption of seller tools/features: Are sellers actually using the tools and features we're launching? And are they sticking with them? Etsy revenue: This includes revenue from services Etsy provides to sellers, as well as the growth in their ...Read More

    3,094 Views
  2. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 11mo

    This is going to be a blanket statement, but what are the business goals? Then think, how can product marketing help advance towards those goals? For example: Revenue & Pipeline Influence: We may not own the number, but we should help move it. I look at pipeline influenced by launches, win rates in key segments, and ACV growth tied to better positioning. Launch Impact: If we’re leading GTM, launches need to land. I track things like product adoption, engagement with launch campaigns, and whe ...Read More

    180 Views

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