What are the most important metrics to measure the impact of a product marketing team?
2 Answers
Etsy Director of Seller Product Marketing • 10mo
My team’s mission is to empower sellers to succeed by building their trust in Etsy, encouraging them to use our resources, and ultimately helping their shops grow. So, wh...
3092 Views
Workyard Director of Product Marketing • 10mo
This is going to be a blanket statement, but what are the business goals? Then think, how can product marketing help advance towards those goals?For example:Revenue &...
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What are the three most important metrics to measure the impact of a product marketing team?What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?What's the best way to articulate Product Marketing's value to other *marketing* teams where there may be duplication of work?