What are you looking for when asking a candidate to deliver a go-to-market deck as part of the hiring process?
3 Answers
ServiceNow VP, Product Marketing - CRM • 8mo
The first thing I look for is positioning and storytelling - how they build a narrative. Beyond the content, I'm evaluating their ability to convince people through compe...
920 Views
Peregrine Vice President of Product Marketing • 8mo
Positioning and messaging is a must-have for any role. To get that right, you need to immerse yourself in understanding the products, competitive landscape, and business ...
914 Views
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Etsy Senior Director, Seller Growth & Retention • 8mo
I look for candidates who have deeply immersed themselves in the Etsy experience and come with net new ideas that demonstrate they've done their homework. Beyond completi...
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