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What are you looking for when asking a candidate to deliver a go-to-market deck as part of the hiring process?

Eric Bensley
ServiceNow VP, Product Marketing - CRM8mo
The first thing I look for is positioning and storytelling - how they build a narrative. Beyond the content, I'm evaluating their ability to convince people through compe...
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920 Views
Charlotte Evans Will
Peregrine Vice President of Product Marketing8mo
Positioning and messaging is a must-have for any role. To get that right, you need to immerse yourself in understanding the products, competitive landscape, and business ...
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914 Views
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Maureen Sitterson
Etsy Senior Director, Seller Growth & Retention8mo
I look for candidates who have deeply immersed themselves in the Etsy experience and come with net new ideas that demonstrate they've done their homework. Beyond completi...
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929 Views