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What are you looking for when asking a candidate to deliver a go-to-market deck as part of the hiring process?

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3 Answers
Go-To-Market Strategy
  1. Eric Bensley
    Eric Bensley

    ServiceNow VP, Product Marketing - CRM • 10mo

    The first thing I look for is positioning and storytelling - how they build a narrative. Beyond the content, I'm evaluating their ability to convince people through compelling storytelling, their understanding of market dynamics, and their grasp of go-to-market craft. I'd be lying if I didn't say that the first thing I'm looking for in any product marketing presentation is positioning and storytelling - how they build a narrative. This is critical for all product marketers, whether in go-to-mark ...Read More

    922 Views
  2. Charlotte Evans Will
    Charlotte Evans Will

    Peregrine Vice President of Product Marketing • 10mo

    Positioning and messaging is a must-have for any role. To get that right, you need to immerse yourself in understanding the products, competitive landscape, and business with a commercial mindset. The positioning and messaging component is something that is absolutely essential for any product marketing role. As Eric and Maureen mentioned, to get this right, you have to truly immerse yourself in understanding the products, the competitive landscape, and the business. Having that commercial minds ...Read More

    915 Views
  3. Maureen Sitterson
    Maureen Sitterson

    Etsy Senior Director, Seller Growth & Retention • 10mo

    I look for candidates who have deeply immersed themselves in the Etsy experience and come with net new ideas that demonstrate they've done their homework. Beyond completing the basic elements of a go-to-market strategy, what makes someone stand out is bringing a big new idea. We always have a take-home assignment because it's a critical way to assess whether somebody can actually do the work. It's possible to be really good at talking about doing the work without demonstrating that you can. Some ...Read More

    929 Views

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