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What do you look for in an application for a PMM role from someone who is coming from an adjacent field, e.g sales or partnerships?

Product Marketing Career Path
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Jeremy Hemsworth
Jeremy Hemsworth•
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Atlassian Sr. Director of Product Marketing • 3mo
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Get involved in cross-functional projects — It’s very competitive right now. This move is possible, but your best odds are usually inside your current company. Look for c...
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What careers path do you see for people who are already até a senior level but dont want to focus only in product marketing? When you're considering a product marketing manager applicant, what are the main pieces of experience you're looking for?What's the best way to enter the product marketing field? How important is it that PMMs have experience in other roles whether that is marketing communication, sales, development or any other department PMMs typically partner with?What advice do you have for an account manager at an ad agency who wants to transition to product marketing? What advice would you give to people transitioning into product marketing from less common roles like investment banking/finance?
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