A good user acquisition strategy starts with full-funnel thinking and diagnosing where the biggest opportunity is before jumping to Marketing execution. Here is my go-to framework: Map out the funnel: Start by looking at the journey from awareness to retention. Where are the biggest drop offs? You want to know your TAM and how they’re moving through the funnel. Layer on the "Why": Once you have the data, dig into the insights. Is this an awareness problem (nobody knows you exist) or a "leaky bu ...Read More
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