Instacart Vice President, Consumer Marketing • 8mo
Universal Human Truths is by far the most powerful tool we as marketers have in our tool boxes, it serves as the strongest way to build a connection with your customers. Once you’ve identified the key insights that will drive your narrative, you have to take those insights and drill down to the reality and aspirations your customers share -- this is the truth the insight unveils. Your approach to storytelling has to serve as a reflection of that truth, so that your customers see themselves in th ...Read More
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