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What is your best advice for someone who wants to break into PMM from a tangential function such as insights/research?

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  1. Justin Correa
    Justin Correa

    Notion Head of Enterprise Product Marketing • 5mo

    Lean in! Insights/research is an amazing advantage for PMM because it trains you to find truths that will bolster your marketing narratives. Your goal will be to prove that you can translate that research into GTM decisions and shipped assets. Where your background could map directly to PMM (look for these opportunities now in your current role!) Messaging: find opportunities to turn customer or market inputs into crisp narratives and value props alongside your current PMM partners. Roadmap infl ...Read More

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