ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • May 27
For a new PMM, I would focus on gathering a deep understanding of your audience through analyzing as many sources of customer and prospect information as you can. These would include sales and CS calls, reviews, community posts, direct interviews, and other voice of customer sources. Once you have this information, you can use it to build out a digital twin (or likely multiple digital twins) in your AI system of choice. Make sure it is as up to date as possible and vet the digital twin with peop ...Read More
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