New PMM advice - how to best hone positioning and strategy
1 Answer
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • Wed
For a new PMM, I would focus on gathering a deep understanding of your audience through analyzing as many sources of customer and prospect information as you can. These w...
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Thank you for doing this! I have a PMM background from about 5 years ago ( for about 3 years) , then worked in more general marketing roles ( like demand gen) for a couple of years, went to bschool and now I’m in a pricing role - which is not exactly PMM. I want to make the pivot back into PMM . How can I leverage what I am doing currently and what I have done in the past, to take on a messaging, positioning and enablement PMM role ?