Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 8mo
There are a lot of great frameworks for storytelling, and I don’t subscribe to just one. The right framework depends on what you’re trying to achieve and who you’re trying to reach. In other words, form follows function. That said, it's helpful to study and internalize some of the frameworks for good storytelling. Some of the better-known frameworks that I've found helpful include: The Hero’s Journey StoryBrand Three-Act Structure SUCCESs (Made to Stick) The Challenger Narrative Each of these ha ...Read More
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