You can always tell an effective story with the Hero’s journey – make your ICP the hero so they can visualize their own success. The Framework: Your customer is the Hero who faces a Problem (the villain). You are offering the Plan (your product/solution) and tangible next steps. If they rise to the occasion, they will achieve Success (the positive transformation). Why it's effective: · Relevance and relatability - The customer identifies with the problem and feels seen by you. · ...Read More
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