Salesforce Senior Director, Product Marketing • 8mo
There are messaging frameworks and then storytelling frameworks. For storytelling, start with your goal (what do you want the audience e feeling and thinking) and then break it into chapters / episode. Align on the goal of each chapter, bullet out the main points you need to make, and list out how you solve it (product) and uniquely. After you do this for each chapter, you'll start to see a little skeleton of how things fit together / flows or not. You'll notice if transitions feel forced or are ...Read More
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