Moloco Product Marketing Director • 11mo
Yes—but only partially. While sales feedback is valuable, relying on it exclusively can lead to a narrow or skewed perspective. Sales teams can have recency bias and/or prioritize content that addresses their immediate pipeline needs, and while that's important, it doesn’t always align with broader trends or scalable messaging needs across verticals. From a marketing perspective, it’s always more effective to combine sales input with larger sample sizes and behavioral insights gathered through r ...Read More