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Is asking sales what do they need effective in developing sales content?

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2 Answers
  1. Lindsay (Saran) Gatta

    Moloco Product Marketing Director • 11mo

    Yes—but only partially. While sales feedback is valuable, relying on it exclusively can lead to a narrow or skewed perspective. Sales teams can have recency bias and/or prioritize content that addresses their immediate pipeline needs, and while that's important, it doesn’t always align with broader trends or scalable messaging needs across verticals. From a marketing perspective, it’s always more effective to combine sales input with larger sample sizes and behavioral insights gathered through r ...Read More

    1,946 Views
  2. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 26

    Lindsay is right to flag the limits of simply asking. It is a starting point, not a strategy. Sales will almost always ask for more content. That is usually the wrong answer to the wrong question. What sales needs and what sales asks for are often two different things. Reps who are losing deals to a specific competitor will ask for a competitive battlecard. What they actually need is a sharp 3-sentence response to the specific objection that is coming up in calls, plus one proof point that refra ...Read More

    250 Views

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