What techniques do you use to train and enable sales teams on new enterprise product launches?

Techniques vary depending on the scale of launch and product vs feature, the number of sales teams/people, and your overall business model.But, generally:Know your audien...

Look, sales is always going to do what it wants to do. That doesn’t mean don’t give them new slides, trainings, enablement, etc for new launches. But instead of focusing ...

Katie's advice on keeping it crayon simple is one I've had to learn the hard way. The first enterprise launch I ran at Microsoft, I built a 60-slide enablement deck that ...