Fivetran Director of Product Marketing • 11mo
Our messaging strategy is built on a framework that looks at this in 2 ways. First, we run a large scale research project once a year that gathers feedback via interviews and surveys from our target ICP, existing customers, sales team members, key technology partners, and analysts. We use that to understand how the market is evolving, how we fit into it today, and how we can play a bigger role in the future. For example, we were able to anticipate our ICP’s growing focus on AI because our yearly ...Read More
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