Gusto Head of Product Marketing, Benefits • 4mo
Customer feedback is central to shaping your messaging strategy. Use a combination of signals and explicit tests to hone and strengthen messaging. Start with the pain: Anchor messaging on the customer’s job-to-be-done, their stakes, and what “success” looks like in their words. Use existing data first: Before you ask anyone’s opinion, look at behavior. What A/B tests have you run in the last 3–6 months? Where are prospects dropping (ads, LP, demo request, activation)? Pair quant with qual so yo ...Read More
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