Salesforce CMO - Next Gen Platform • 2mo
One thing I've found really effective is bringing all the stakeholders into the same room at the same time. When everyone hears each other's feedback live, it cuts down on the back-and-forth and surfaces conflicts early. We also borrow from the Amazon model — we write out the full positioning and messaging doc ahead of time, and then at the start of the meeting everyone spends the first ten minutes reading and adding comments silently before we open it up for discussion. It sounds simple but it ...Read More
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