Freshworks Sr. Director of Enterprise Marketing • 2mo
You need to first bucket individuals into groups and understand their motivations. Below is typically how I group practitioners: 1. The Climbers The Vibe: They mention their role, seniority, or senior leader consistently. The "Win" for them: You aren't giving them work; you’re giving them support. 2. The Efficiency Practitioners The Vibe: Their calendar makes it difficult to schedule. The "Win" for them: You’re their to help serve a broader set of metrics; find which they care about. 3. The Rela ...Read More
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