What’s your favorite framework for identifying the 'hidden currency'—what those stakeholders actually value—to make the 'ask' feel like a win for them rather than a chore for me?
2 Answers
Freshworks Sr. Director of Enterprise Marketing • 1mo
You need to first bucket individuals into groups and understand their motivations. Below is typically how I group practitioners:1. The ClimbersThe Vibe: They mention thei...
473 Views
ServiceNow VP, Product Marketing - CRM • 1mo
Show stakeholders something concrete and observe their reaction — people reveal what they truly care about when responding to real work, not broad questions.The currency ...
255 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign