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How do you get sales teams to consume the content you create?

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  1. Emily Holman
    Emily Holman

    Anthropic Product Marketing • 1y

    Nothing is more frustrating than spending hours on enablement that sits unused. This is why testing and validating content with teams before rolling it out is a crucial step.  I start by working with a few field reps to get real-time feedback while building content. If it's customer-facing, I have them pitch it live and see how it flows. From there, I can see what adjustments need to be made. Once I know the content is high quality and resonating, I distribute to more teams. This feels like extr ...Read More

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