Snowflake Product Marketing Lead • Jun 23
Most advice here is about distribution: make it findable, announce it in Slack, build a beautiful portal. That stuff is table stakes, but it's not the real answer. The reality is that most reps have a hundred things pulling at them, so even great content gets skipped. The goal isn't to push harder. It's to earn that scarce slice of attention by being useful right when it counts: Build for the deal, not the launch. Reps reach for content that maps to a moment they're actually in: this objection, ...Read More
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