ServiceNow Director of Product Marketing • 5mo
While software companies do house a preponderance of product marketers, the core capabilities and responsibilities of product marketing can be utilized across a variety of business product and services. As an example I done over 8 years of product marketing for services, both at PwC and ServiceNow. Storytelling, messaging, audience targeting, campaign strategy, value proposition and sales enablement can be applied across various industries in the B2B and B2C space.
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