Would you share a pricing and packaging strategy project you've experienced? I'm interested in understanding the project - objectives, challenges you faced, process & approach you took, data & tools used, and outcome.
I'm new to SaaS pricing strategy after MBA, and eager to learn from you here! Your insights would be incredibly valuable to me as I navigate this complex field. Really Appreciate your time and sharing!!
2 Answers
Snowflake Product Marketing Lead • 11mo
This is a great question! As PMMs, we're uniquely positioned to drive pricing conversations because we understand both market realities and how customers get value from o...
4039 Views
I led a big pricing and packaging overhaul at a previous SaaS company where pricing hadn’t been touched in like 10 years. The product had grown a ton but the plans were b...
894 Views
Upcoming Event
Mastering Market Research
Splunk