Would you share a pricing and packaging strategy project you've experienced? I'm interested in understanding the project - objectives, challenges you faced, process & approach you took, data & tools used, and outcome.

I'm new to SaaS pricing strategy after MBA, and eager to learn from you here! Your insights would be incredibly valuable to me as I navigate this complex field. Really Appreciate your time and sharing!!

Answer

2 Answers

Market Research Pricing and Packaging

Claire Peracchio

Snowflake Product Marketing Lead • 1y

This is a great question! As PMMs, we're uniquely positioned to drive pricing conversations because we understand both market realities and how customers get value from our products. At Zendesk, for example, I worked on developing a pricing strategy that represented the company’s first foray into pricing generative AI products for customer service. And for the sake of this answer, I’m going to focus on what was more broadly applicable about my experience. PMM's Role in Pricing I've found PMMs ca ...Read More

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Sarah Din

Former SVP of Product Marketing at Quickbase • 7mo

I led a big pricing and packaging overhaul at a previous SaaS company where pricing hadn’t been touched in like 10 years. The product had grown a ton but the plans were basically stuck in time, super messy, and way underpriced. What we did: Formed a cross-functional tiger team (product, sales, strategy, ops, PMM). Ran research to understand perceived value, price sensitivity, and what people would actually pay for. Learned we were massively undervalued. Spent ~6 months building and testing new p ...Read More

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