Zapier Director, Revenue Operations • 2y
In our approach to lead management, we've redefined the traditional stages to better suit our sales velocity and product interaction. We combine Marketing Qualified Leads (MQLs) and Product Qualified Leads (PQLs) into a single category of Qualified Leads (QLs). This integrated definition ensures that each lead not only fits the right customer profile but has also demonstrated intent through key interactions—whether that's submitting a form, engaging with our sales team via chat, or actively usin ...Read More
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