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How can RevOps play a more central role in bridging the gap between Marketing and Sales?

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3 Answers
Marketing / Revenue Ops Alignment
  1. Mollie Bodensteiner
    Mollie Bodensteiner

    Engine SVP of Operations | Formerly Engine, Sound, Deel, Marketo, Syncari • 10mo

    RevOps should serve as the broker and connective tissue between these functions. We're uniquely positioned to translate between marketing's campaign metrics and sales' pipeline reality. RevOps owns the data infrastructure that both teams rely on, which means we can standardize definitions, ensure data consistency, and create shared accountability. We facilitate the conversations that need to happen and provide the analytical framework that keeps both teams honest about what's working and what is ...Read More

    529 Views
  2. Azim Mitha
    Azim Mitha

    HubSpot Senior Director, Sales Strategy & Operations (APAC) • 10mo

    RevOps as a strategic function is designed to systematically eliminate the friction that often exists between Marketing and Sales (and Customer Success as well). RevOps power lies in being truly central and having a holistic view of the entire revenue engine. Ways that RevOps help include: RevOps establishes unified KPIs (such as lead conversion rates, pipeline velocity, and customer lifetime value) that both marketing and sales are measured against. This ensures that there is transparency on wh ...Read More

    495 Views
  3. Lindsay Rothlisberger
    Lindsay Rothlisberger

    Zapier Director, Revenue Operations • 2y

    RevOps can play a pivotal role in bridging the gap between Marketing and Sales by implementing several actions: Calling out Misalignment: RevOps is uniquely positioned to spot and address areas of misalignment as they have visibility across the entire funnel. For example, if Marketing is launching a new campaign, RevOps can ensure that Sales is not only aware but also prepared to leverage it effectively. Participation in Leadership Meetings: By joining the operational rhythms of both Sales and M ...Read More

    1,288 Views

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