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How do you get field sellers to trust the data coming out of RevOps when they think they know their territory better than any dashboard?

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  1. Ignacio Castroverde
    Ignacio Castroverde

    Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • Jun 11

    This is probably my favorite question because sellers are often right: they do know their territory, customers, and partners better than any dashboard ever will. The mistake is positioning RevOps data as a replacement for field judgment. It isn't. The goal should be to complement and sharpen that judgment, not override it. My approach is to bring sellers into the conversation early, show them the logic behind the data, and encourage them to challenge it. If the data is wrong, we fix it. If the s ...Read More

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