Cisco Senior Director, Global SMB & Mid-Market Sales Acceleration and Program Office • Jun 11
The relationship usually breaks down when RevOps becomes the reporting police, or when we ask Sales to change the way they work without bringing them along for the journey. Even when the change is the right one, it creates friction if sellers feel it's being done to them rather than with them. I've also seen the opposite happen. Sometimes RevOps identifies a real issue and pushes for change, but Sales resists because it disrupts established habits. That tension is natural, but if it's not manage ...Read More
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