Who should own GTM strategy?
2 Answers
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 8mo
The Product Marketing team typically owns the GTM strategy because they sit at the intersection of product, sales, and marketing.Product Marketing - Defines target audien...
13685 Views
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 3mo
There's no one right answer here - it varies by company type and stage. Most of my experience is in B2B SaaS and more recently the AI-native startup world. I'll focus the...
832 Views
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