What is unique about marketing a productised service, compared to traditional products?
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 9mo
Marketing a productized service is unique because it blends the scalability of a product with the expertise of a service. Unlike traditional products, value proof is inta...
9732 Views
Iterable Head of Product Marketing • 1y
Product marketing for a service rather than a traditional product has similarities and many differences. It all starts with the story, the outcome, and a product-market f...
1841 Views
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