Etsy Director of Seller Product Marketing • 11mo
My team is the bridge connecting product, marketing, support, and many other functions. This means cross-functional collaboration is so important, though it definitely comes with its own unique challenges. Here are a few I’ve felt in the past and how I've worked with my team to address them: There have been times when my team was brought in too late in the product development process. This resulted in our messages not quite landing right with sellers, and missing the chance to help shape the pro ...Read More