Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 5mo
As PMMs grow from mid-level to senior-level, they are consistently expected to demonstrate these 3 areas- Strategy vs. Execution- Product Marketers start their career by doing product launches or messaging or growth but a VP of Product Marketing is expected to build a 3-5 year strategy to drive business growth. That requires bringing understanding the market, the competition, differentiated value, pricing/packaging, GTM motions, technology advancements and bringing it all together to build the s ...Read More
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