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What tech companies do you feel like give product marketers the lead on owning a product and shaping it?

I know that Microsoft is more product marketing centric while Google has Product Managers at the lead. What other tech companies do you know of that put product marketers as the lead owner on products?

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1 Answers
  1. Bhavika Thakkar
    Bhavika Thakkar

    Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 5mo

    I love this question. I've personally always sought roles where Product Marketing is a strategic business leader vs. a marketer and a launch manager. Microsoft is definitely organized where Product Marketers have business ownership which gives them the empowerment to shape product with their product and engineering counterparts. Adobe and GoDaddy are similarly organized. I believe Salesforce is too(but don't quote me on that). But, these are some questions you want to ask when you interview with ...Read More

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