Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • 5mo
The answer to this question is the same as what I responded to another question asking about difference between Group PMM and VP of Product Marketing. In short, it's strategy, product influence and business impact. Here's what I typed up- As PMMs grow from mid-level to senior-level, they are consistently expected to demonstrate these 3 areas- Strategy vs. Execution- Product Marketers start their career by doing product launches or messaging or growth but a VP of Product Marketing is expected to ...Read More
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