How do we compare our pricing if all our SaaS competitors require an Enterprise Demo?

What is our niche is so untapped, we really don't have direct competitors yet? Great problem to have... but no review sites have our competitors listed, where should we start?

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2 Answers

Market Research Pricing and Packaging

Bhavika Thakkar

Microsoft Sr. Director of Product Marketing & Growth- Copilot | Formerly Adobe, GoDaddy, Xero • Jun 3

If all of your SaaS competitors require an enterprise demo, I wouldn’t treat that as “no pricing data.” It just means you need to compare pricing architecture instead of exact price points. Look at how they package value: what is gated behind enterprise, what their value metric seems to be, whether they price by seat, usage, volume, workflow, location, data, integrations, support, compliance, or outcomes. You can also triangulate through customer interviews, win/loss calls, procurement conversat ...Read More

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Sarah Din

Former SVP of Product Marketing at Quickbase • 7mo

Yeah, this happens a lot. When everyone hides pricing behind a demo, you gotta get a little scrappy. 1. Start with customer intel - Ask prospects what they’ve seen from competitors. Buyers will usually share ranges, discount habits, and what felt “expensive vs fair.” It’s honestly the fastest signal. 2. Use sales call clues- Listen for lines like “you’re higher/lower than X” or “they charged us per seat.” Even vague hints help build a pattern. 3. Reverse-engineer from their packaging - Even with ...Read More

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