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How do you reduce bias and ensure structured, consistent scoring across interviewers for demand gen candidates?

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3 Answers
  1. Matt Henderson
    Matt Henderson

    Sentry Director of Growth | Formerly JumpCloud • 6mo

    • Ask the exact same questions to every candidate (but you can and should also just be a human and take interest in certain areas that interest you about their experience.)

    • Define your ideal candidate before hand and use it as criteria before you make an offer

    • Ensure you get other opinions from a group of trusted coworkers who have defined questions they ask.

    917 Views
  2. Kanchan Belavadi
    Kanchan Belavadi

    Snowflake Director Field Marketing - GCC, India • 6mo

    There are a variety of measures that can help reduce bias in any interview, not only a demand gen one. Setting proper expectations on the job role and providing all interviewers relevant background, examples of good candidates within the organization on whom the role is modelled, all help drive towards a best hire Engaging a diverse panel and providing them clear guidelines on the expected skills of the candidates, so they can focus on those aspects during the interview process. Providing the pa ...Read More

    402 Views
  3. Tamara Niesen
    Tamara Niesen

    WooCommerce CMO | Formerly Shopify, D2L, BlackBerry • 5mo

    We align on the rubric before interviews start. We align on what’s non-negotiable, where we have flexibility, and what “good” actually looks like across strategy, execution, judgment, and collaboration. Later in the process, we run a trial with a clear prompt and shared context. Candidates work in our environment, interact over Slack, and present their thinking. We’re evaluating not just the output, but how they prepare, ask questions, and collaborate. Afterward, interviewers score independently ...Read More

    352 Views

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