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How common it is to pivot to a PMM role from a more technical role? How would you give advice for those who want to do it?

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2 Answers
  1. Nikhil Balaraman
    Nikhil Balaraman

    Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 5y

    I actually came to PMM from an SE role/background and would highly recommend people who are in technical roles consider PMM! The best part about this transition is that you're already trained on how to be an expert on the product, and how to best address and identify customer pain points, and craft solutions for those paint points.  Specific to making the transition from an SE or technical account manager role, I think the easiest step is to get involved with PMM is to provide feedback on pitch ...Read More

    1,763 Views
  2. Morgan (Molnar) Lehmann

    SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2y

    I see it all the time! I am a researcher-turned-product marketer at a tech company in the research industry. When I joined SurveyMonkey, I started as a solution consultant with technical research methodology expertise. I was a subject matter expert that was brought in to "talk the talk" with prospects and clients. Being in a customer-facing technical role HUGELY prepared me for a role in product marketing. I became an expert in our industry, product, methodology, and customer. I knew what custom ...Read More

    688 Views

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