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How should we think about sites like G2 and TrustRadius when setting goals for our analyst relations program?

Nikhil Balaraman
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google4y
Depending on your target marketing and how active they are on these type of review sites, you may end up finding that G2 and TrustRadius are actually more effective than ...
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Jackie Palmer
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP2y
Sites like G2 and TrustRadius may not be official analyst firms but prospects don't necessarily know that! Because G2 in particular produces a grid report that looks and ...
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1079 Views
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Daniel Kuperman
Jellyfish VP of Product Marketing3y
Review site such as G2 and TrustRadius are slightly different from the traditional analyst relations program as these companies don't require the same types of engagement...
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1389 Views