How can we connect with stakeholders related to product marketing strategy as a new comer?
Since I am a new colleague, how can I build a relationship with internal stakeholders?
9 Answers
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
One of the MOST critical parts of onboarding (honestly for any employee, new to the company or even internal promotion) is establishing relationships quickly. When I brin...
2123 Views
Salesforce Senior Director of Product Marketing • 1y
This is a great question, and definitely one that anyone new to an organization should consider. But first of all, your stakeholders are busy. When you join an organizati...
2743 Views
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Cyera VP of Corporate & Community Marketing • 1y
This is a solid question. I also says that being a Product Marketer is a bit like being a quarterback. Or if you prefer the Arts, a band Director (fun fact, I played Teno...
2160 Views
Epic Games Senior Director of Marketing • 1y
Starting a new job is always challenging, but it can also be one of the most exciting challenges. You have the energy, you have a fresh perspective, you have an opportuni...
2848 Views
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 1y
Being a newcomer is a great opportunity to ask questions and understand how things work or have worked in the past. Start with a series of 1:1s with key stakeholders acro...
2394 Views
Jellyfish VP of Product Marketing • 10mo
If you just started at a new company, there are a few simple things you can do:Ask your marketing or product marketing co-workers for the names of key stakeholders in sal...
1901 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 7mo
My interpretation of this question is that it’s about how you build relationships with the right stakeholders and establish operating mechanisms to socialize, align on, a...
437 Views
The Knot Worldwide Marketing Consultant | Formerly Meta, Strava, eBay, Nextdoor, TeamSnap • 10mo
As a new comer, it's important to demonstrate value as quickly as possible and to do it with minimal direction. When joining new companies or new teams, I've found that t...
541 Views
Inngest Head of Marketing • 1y
Lots of stakeholders you need to interact with will have different perceptions of what product marketing is, and how you specifically can help. I think the most important...
711 Views
Related Questions
How to build relationships with stakeholdersWhat advice do you have for new grads looking to go into product marketing?Do you have any success/failure story to share around how you managed to influence a difficult stakeholder? Lessons learned?What marketing tools (e.g. personas, buyer journeys, sales playbooks, etc) have you found most effective in getting stakeholders aligned on marketing strategy? What’s your playbook for building trust and credibility with new stakeholders in your first 90 days on a new product or segment?How do product marketing key stakeholders from other departments change as your company grows?