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How directive are you with setting timelines?

Candace Marshall
Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn10mo
I tend to be fairly directive with timelines especially early on. It’s about creating clarity and momentum—while staying flexible when things shift. In my experience, hav...
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1831 Views
Charles Tsang
BILL Head of Product Marketing - Accounts Payable and Developers / Partners8mo
When it comes to setting timelines, I try to be as directive as possible—while still leaving space for adjustments and alternative proposals.It’s a bit like a negotiation...
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809 Views
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Stacie Colendich
Epic Games Senior Director of Marketing1y
I like to be specific, but reasonable when setting timelines. This is true for cross functional stakeholders as well as my own team. I find that everything tends to work ...
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10441 Views
Daniel Kuperman
Jellyfish VP of Product Marketing11mo
In my experience, you have to be very direct in setting timelines (with specificity in terms of exact day of the week) and also open to understanding constraints that mig...
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1731 Views
Claudia Michon
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier1y
This depends on the task or initiative and also the individual it's assigned to. For open-ended programs, i'll leave it to the program owner to determine when that progra...
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1091 Views
Lauren Craigie
Inngest Head of Marketing1y
Very. I work with my executives to identify when we think it's reasonable to launch (whatever it is—a product, content, a new positioning narrative, etc), and when that d...
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642 Views
Chandra Patel
Salesforce Senior Director of Product Marketing1y
I am very directive in clearly setting a deliverable date. This is because there are often clear expectations that has been set with management or are part of the broader...
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2343 Views
Chris Hines
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker1y
Generally speaking, when I was first starting out within Product Marketing, I found it difficult to be overly focused on timelines. In many cases, PMM isn't like Growth M...
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790 Views