How directive are you with setting timelines?
8 Answers
Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 10mo
I tend to be fairly directive with timelines especially early on. It’s about creating clarity and momentum—while staying flexible when things shift. In my experience, hav...
1833 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 8mo
When it comes to setting timelines, I try to be as directive as possible—while still leaving space for adjustments and alternative proposals.It’s a bit like a negotiation...
812 Views
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Epic Games Senior Director of Marketing • 1y
I like to be specific, but reasonable when setting timelines. This is true for cross functional stakeholders as well as my own team. I find that everything tends to work ...
10472 Views
Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 1y
This depends on the task or initiative and also the individual it's assigned to. For open-ended programs, i'll leave it to the program owner to determine when that progra...
1091 Views
Jellyfish VP of Product Marketing • 1y
In my experience, you have to be very direct in setting timelines (with specificity in terms of exact day of the week) and also open to understanding constraints that mig...
1733 Views
Inngest Head of Marketing • 1y
Very. I work with my executives to identify when we think it's reasonable to launch (whatever it is—a product, content, a new positioning narrative, etc), and when that d...
643 Views
Salesforce Senior Director of Product Marketing • 1y
I am very directive in clearly setting a deliverable date. This is because there are often clear expectations that has been set with management or are part of the broader...
2345 Views
Outtake VP of Marketing | Formerly Cyera, Zscaler, Docker • 1y
Generally speaking, when I was first starting out within Product Marketing, I found it difficult to be overly focused on timelines. In many cases, PMM isn't like Growth M...
791 Views