Do you think Customer Success gets too little Product Marketing attention, too little GTM involvement?

Historically, yes, Customer Success is often overlooked in the Product Marketing motion. But before we go too far down that path, I want to be very clear that this is a v...

Customer success is as important as sales in my GTM planning. Customer success can include pre-sales, solution engineering, post-sales support and, more often than not, u...

Absolutely, PMMs often focus on bridging between Sales, Marketing, and Product, but forget how valuable a relationship with CS can be.Working with CS, you can get a bette...