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Do you think Customer Success gets too little Product Marketing attention, too little GTM involvement?

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3 Answers
  1. Chandra Patel
    Chandra Patel

    Salesforce Senior Director of Product Marketing • 1y

    Historically, yes, Customer Success is often overlooked in the Product Marketing motion. But before we go too far down that path, I want to be very clear that this is a very fine line that needs to be tread appropriately. Customer Success's primary goal is to ensure your customers are effectively onboarded and successfully using your product. Happy customers typically means more revenue, and repeat business. So, in terms of what Customer Success should get, and also knowing that Product Marketin ...Read More

    4,710 Views
  2. Stacie Colendich
    Stacie Colendich

    Epic Games Senior Director of Marketing • 1y

    Customer success is as important as sales in my GTM planning. Customer success can include pre-sales, solution engineering, post-sales support and, more often than not, understand the customer's day to day much better than sales people. I leverage customer success as: An outreach channel - they have a direct line to our customers, so I often leverage them as a targeted channel. Provide them with key marketing assets (webinars, events, content, etc.) and use them as a push mechanism. A feedback c ...Read More

    9,772 Views
  3. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 1y

    Absolutely, PMMs often focus on bridging between Sales, Marketing, and Product, but forget how valuable a relationship with CS can be.

    Working with CS, you can get a better understanding of the value, the ongoing pains, get the voice of the customer.

    A PMM should establish a relationship with CS to identify case study candidates, refine personas and messaging, work on implementation guilds to help onboard customers and get them to the AHA moment faster.

    Over all, just include them!

    187 Views

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