Salesforce Senior Director of Product Marketing • 1y
Historically, yes, Customer Success is often overlooked in the Product Marketing motion. But before we go too far down that path, I want to be very clear that this is a very fine line that needs to be tread appropriately. Customer Success's primary goal is to ensure your customers are effectively onboarded and successfully using your product. Happy customers typically means more revenue, and repeat business. So, in terms of what Customer Success should get, and also knowing that Product Marketin ...Read More