Braze Vice President & GM, Global SMB • 6y
In full transparency, I have found it difficult to evaluate the success of a product launch in a metrics-driven way. There's too many variables at play. For example, one could use the metric of "how much of Product X did we sell in the first six months after launch?", but that can be influenced by the product quality, competitors' moves, broader trends, etc. You may have had a great product launch for Product X, but Product Y happens to do better in the market for other reasons. One metric that ...Read More
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