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How do you determine your launch success metrics? What kind of tools do you use to track them?

Stakeholder Management
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Sunny Manivannan
Sunny Manivannan•
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Braze Vice President & GM, Global SMB • 5y
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In full transparency, I have found it difficult to evaluate the success of a product launch in a metrics-driven way. There's too many variables at play. For example, one ...
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How do you and the PMM team communicate updates and progress on your product launch to the rest of the org? What is the format? What do you report back on? Etc.What are some cornerstone KPIs that product marketers should use for every Go-To-Market strategy?What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?
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