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How do you think about building influence to map your charter to the broader goals?

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3 Answers
Building a Product Marketing Team
  1. Becky Trevino
    Becky Trevino

    Flexera Chief Product Officer | Formerly Rackspace, Dell • 4y

    For me, the first thing I do when interviewing for a position or starting a new role is to understand what problems my hiring manager is trying to solve by adding me to the team.  If I'm new in role, I build my 30/60/90+ day plan off of these problems and build a roadmap/charter on how I plan to solve these.  What I've found is that there is often a tie-in between the problems my hiring manager is looking to solve and broader company problems.  At the end of the day, my manager is investing in m ...Read More

    332 Views
  2. Tiffany Tooley
    Tiffany Tooley

    Workday Vice President Product Marketing | Formerly Salesforce, IBM, Silverpop, Blackboard • 4y

    This one is so important! That's because it helps define your team's strategic impact on the organization. At a very high level, I think your team's goals should directly map into the company's organizational goals so that your team can convey how they're helping to grow the business. Once you've defined the team's prospective impact on your annual goals, then you can determine how your respective sub-teams across your PMM team (or individuals if you're leading a smaller team) can support them. ...Read More

    1,528 Views
  3. Rinita Datta
    Rinita Datta

    Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y

    Start by understanding the north star metrics and business priorities for your leadership and aligning your goals and roadmap with them. Over time, show quick wins, ways to scale what works well, and long-term initiatives that help position you as an impactful cross-functional leader. Additionally, you can proactively attend team planning, customer-facing, and QBR calls in product, engineering, sales, and CS to align roadmaps and maintain bi-directional communication. As you join these forums, s ...Read More

    438 Views

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