Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
In some of my other answers, I've talked about the importance of timely outreach and personalization from sales. This is critical, but only if leads are warm or ready. A lead that isn't warm or ready (for example, someone who came by the booth for swag and said they did not have a use case, even if they are your target persona) will not convert and should be nurtured first. Best practice would involve creating journeys for each funnel stage of your target buyers. Let's say you sell to IT Adminis ...Read More
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