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What strategies do you employ to engage attendees before, during, and after the event?

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2 Answers
Event Marketing Strategy
  1. Kexin Chen
    Kexin Chen

    Harvey Vice President Marketing • 8mo

    For an event, I think it's critical to align on a compelling reason for attendance. Getting specific on the title level and purpose helps clarify what content/format is best. If you have a loose ICP and focus, it's hard to ensure that you're going to cut through and get the person to spend time at your event. Then logistically, a few best practices: Pre-Event: Have enough lead time for the first invite. Keep it brief and compelling. Send follow ups and leverage Sales Navigator to route via share ...Read More

    412 Views
  2. Laura Lewis
    Laura Lewis

    Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y

    Pre-event: This is when you figure out your theme, staff, activations, and all other details. Once those are ironed out, you need to work with your sales team to run a robust outreach campaign. See if you can get an attendee list from the event; if not, a company-only list can also be helpful to focus efforts. In lieu of either, get into the event app and start pulling contact names with the help of AI. Send a marketing email, have sales call, have sales connect with them on LinkedIn - focus on ...Read More

    463 Views

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