What strategies do you employ to engage attendees before, during, and after the event?

For an event, I think it's critical to align on a compelling reason for attendance. Getting specific on the title level and purpose helps clarify what content/format is b...

Pre-event: This is when you figure out your theme, staff, activations, and all other details. Once those are ironed out, you need to work with your sales team to run a ro...