Lexia Learning Director, Demand Generation & ABM | Formerly Addigy, Qualia, Progress • 1y
Be quick and personalize, personalize, personalize. There's not much else that's going to help you. Reach out ASAP after the event - the next day if you can download your scans. Marketing should have their series of follow-ups and nurtures already prepped so they can turn around the follow up this quickly. Sales should already know the leads are coming, and have their day partially blocked to jump on follow-ups for the highest value leads immediately. Sales outreach also needs to be personalized ...Read More
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