Seso Head of Demand Generation • 1mo
In short: believe them. If your company invests in enablement and you trust that sales is being held accountable for their ability to close, then you have no reason not to be constantly improving the demand gen engine and getting tighter on targeting. Defensiveness here is a trap. Treating their feedback as a signal rather than an attack keeps the relationship healthy and the engine sharp. The key is to build targeting from real closed-won deals—the ones you want more of. When you anchor targeti ...Read More
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