OfferFit Director of Demand Generation | Formerly Workday, Atlassian, Deel • 1mo
This comes up in every demand gen role I've had. My starting point is always to treat it as a legitimate signal rather than a turf battle. If sales is saying leads aren't converting, something is off and it's worth finding out what. The first step is getting to the data. I look at conversion rates by lead source, segment, and persona to see if there's a pattern. Often the problem is specific, not systemic. A particular channel or audience segment is underperforming while others are healthy. That ...Read More
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