Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 1y
Great question - such a true description of the tension so often experienced between sales and marketing. Fortunately, there's great news - you can do both. Good brand makes your demand easier. I repeat - good brand makes your demand easier. In practice, this means doing both together. You can drive forms of targeted (targeted being the key word here) brand awareness through channels like display advertising in tandem with your demand generation. This is honestly such a great tactic if your orga ...Read More
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