How do you navigate the tension between sales-driven short-term goals and demand gen’s focus on long-term brand building?
2 Answers
OfferFit Director of Demand Generation | Formerly Workday, Atlassian, Deel • Thu
In my experience with B2B SaaS, this tension usually surfaces when sales has a shortfall and looks to demand gen to make it up within the quarter. My job is to be honest ...
192 Views
Pipeline360 Chief Marketing Officer | Formerly Demandbase, Thomson Reuters • 1y
Great question - such a true description of the tension so often experienced between sales and marketing. Fortunately, there's great news - you can do both. Good brand ma...
1047 Views
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