Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y
I wouldn’t say it surprised me, but I am a big believer in combining SEO with other channels. It has a compounding impact. I typically like to experiment with this from the perspective of a channel that can generate immediate impact while SEO lays the foundation for near and long-term impact.
I believe this can drive positive outcomes across various industries and org sizes. Especially now with AI, it will be interesting to see how this evolves.
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