What channel combinations have you you’ve tried that surprised you with high performance?
1 Answer
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • April 15
I wouldn’t say it surprised me, but I am a big believer in combining SEO with other channels. It has a compounding impact. I typically like to experiment with this from the perspective of a channel that can generate immediate impact while SEO lays the foundation for near and long-term impact.
I believe this can drive positive outcomes across various industries and org sizes. Especially now with AI, it will be interesting to see how this evolves.
821 Views
Top Demand Generation Mentors
Kady Srinivasan
Lightspeed Commerce Chief Marketing Officer
Bhavisha Oza
Gong Performance Marketing Lead
Jennifer King
Snowflake Head of Demand Generation
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Kayla Rockwell
Databricks Senior Group Manager, Demand Generation
Matt Hummel
Pipeline360 Vice President of Marketing
Keara Cho
Salesforce Sr. Director, Field Marketing
John Yarbrough
AlertMedia Senior Vice President of Corporate Marketing
Adam Kaiser
6sense VP, Brand & Growth Marketing
Related Questions
How can a marketer plan for cohesiveness across tactics and channels with different levels of audience engagement?What factors affect the timing between different tactics going live?What are key ingredients of a successful campaign launch ? How do you ensure that the launch is full proofWhat digital marketing channels have you found most effective for demand generation?How do you align your digital marketing efforts with the sales funnel stages?What are your best practices for creating effective call-to-actions (CTAs) in digital marketing materials?