What are your best practices for scoring inbound leads?
2 Answers
Erika Barbosa
Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • March 3
This question is very similar to a prior response I provided for the question: What information about the sales organization, products/services, and customer pain points do you need before you design an effective lead scoring system?
The logic here is the same. It’s critical to map out the various interactions you have with your customers and label them with a “score” based on desired actions. You can run through a similar exercise with PQAs and PQLs. The idea is to map out desired actions and score them based on the business priority.
326 Views
Top Demand Generation Mentors
Nicolette Konkol
Morningstar Global Head of Demand Generation
Keara Cho
Salesforce Sr. Director, Field Marketing
Moon Kang 🚀
Showpad Director of Digital Marketing & ABM
Matt Hummel
Pipeline360 Vice President of Marketing
Bhavisha Oza
Gong Performance Marketing Lead
Sheena Sharma
JumpCloud Vice President, Revenue Marketing
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Liz Bernardo
SquareWorks Consulting Head of Marketing
Laura Lewis
Addigy Director | Head of Marketing
Related Questions
How do you determine which types of campaigns to include in a Demand Generation strategy?What has worked well for you defining the segmentation strategy for various digital channels? How do you measure success with 3rd party demand-generation agencies? What is your experience and did you have any success in driving demand gen through 3rd party agencies?Are there specific channels you would consider fundamental to a successful Demand Generation strategy?What is the difference between demand generation and growth marketing?What role do customer and partner testimonials play in a demand generation campaign’s content strategy?