What are your best practices for scoring inbound leads?

This question is very similar to a prior response I provided for the question: What information about the sales organization, products/services, and customer pain points do you need before you design an effective lead scoring system?

The logic here is the same. It’s critical to map out the various interactions you have with your customers and label them with a “score” based on desired actions. You can run through a similar exercise with PQAs and PQLs. The idea is to map out desired actions and score them based on the business priority.