Sharebird
Sign Up / Sign In

What are the biggest surprises when going from a company where demand generation was established to one where you have to establish demand generation?

Answer
2 Answers
Establishing a Demand Generation Function
  1. Abhishek GP
    Abhishek GP

    Atlan VP, Growth • 1y

    When transitioning from a company with established demand generation to one where you're building it from the ground up, you should expect several significant differences: Resourcing  You should expect to find yourself evaluating the true state of available resources. This is precisely why you've been hired - to build and optimize: Data visibility limitations - Basic information like conversion rates, customer acquisition costs, or even clean prospect lists may need development Tech stack opport ...Read More

    725 Views
  2. Erika Barbosa
    Erika Barbosa

    Counterpart Marketing Lead | Formerly Issuu, OpenText, Webroot • 3y

    From my experience, the approach and expectations vary greatly in these two scenarios. The biggest surprises tend to be infrastructure so think tracking and reporting and expectations for next steps. Let me break down the two scenarios and provide additional clarity. Oftentimes when you enter an established demand gen team, the infrastructure has been refined and improved over time. You might have incremental improvements over the existing foundation. Whereas when you are establishing a demand g ...Read More

    856 Views

Related Ask Me Anything Sessions

Abhishek GP

Atlan VP, Growth Abhishek GP on Establishing a Demand Generation Function

April 3 @ 10:00AM PT

View Answers
Laura Lewis

Addigy Director | Head of Marketing, Laura Lewis on Establishing a Demand Generation Function

July 25 @ 10:00AM PT

View Answers
Matt Hummel

Demandbase Head of Digital Marketing, Matt Hummel on Establishing a Demand Generation Function

February 28 @ 10:00AM PT

View Answers
See All Upcoming AMA's

Top Demand Generation Mentors