Communities
Sign Up / Sign In
Back to Your Feed
How do you think about your first 30/60/90 day goals when coming in as the Head of Demand Generation in a startup that didn't have demand generation before?
1 Answer
Erika Barbosa
Observable Head of Growth Marketing • February 16
When coming in as the Head of Demand Generation in a startup, your 30/60/90 day plan will most likely include a few additional elements such as:
- Tracking and reporting infrastructure. You may need to do some infrastructure work such as setting up additional tracking and reporting. This is something I would absolutely start to tackle in your first quarter as it most likely will extend past the first 90 days.
- Education and addressing questions. You may have to have more educational conversations with your colleagues if there haven’t been previous demand gen managers. Be prepared for this and approach it from a thoughtful frame of mind.
- Documentation. You may find you have to document processes more in the absence of already established documentation. It’s helpful to start as you are going through the motions yourself.
This is an exciting position to be in because you can be a part of the foundational work that needs to happen. Building a function is very rewarding and will make a huge impact on the business.
475 Views
Related Ask Me Anything Sessions
Snowflake Head of Enterprise Marketing, India, Kanchan Belavadi on Demand Generation KPI's
January 30 @ 10:00AM PST
Gong Performance Marketing Lead, Bhavisha Oza on Demand Generation KPI's
June 13 @ 10:00AM PST
New Relic Former VP, Growth Marketing, Andy Ramirezon Building a Demand Generation Team
May 3 @ 10:00AM PST
Top Demand Generation Mentors
Erika Barbosa
Observable Head of Growth Marketing
Bhavisha Oza
Gong Performance Marketing Lead
Matt Hummel
Pipeline360 Vice President of Marketing
Keara Cho
Salesforce Sr. Director, Field Marketing
Sheena Sharma
Heap Vice President, Marketing Acquisition & Growth
Joann Guo
Spotify Associate Director, Growth Marketing
Andy Ramirez ✪
Docker SVP, Growth Marketing (CMO Role)
Liz Bernardo
Snow Software Director of Demand Generation & Partner Marketing - Americas
Laura Lewis
Qualia Director, Demand Generation
Kanchan Belavadi
Snowflake Head of Enterprise Marketing, India
Related Questions
What is an important KPI that you see demand generation teams completely missing?What's your process for figuring out what metrics to hold demand generation accountable for?What are some KPIs that you find over-hyped and/or unimportant?What are the key processes you'd set up when expanding the demand generation team from 1 to multiple people?How do you recommend socializing KPIs (before the work starts and when it's done)?What is an important KPI that you see demand generation teams completely missing?