Growth Product Management

5 Answers
Anton Kravchenko
Anton Kravchenko
Carta Sr. Director of Product ManagementFebruary 4
There are different paths that each product manager takes, but the common ones I've seen are: 1. Joining a tech company as an Associate PM or an intern straight from college. For college grads, I suggest starting by connecting with other product managers (e.g. via LinkedIn) to better understand...Read More
2215 Views
2 Answers
Jackson Hsieh
Jackson Hsieh
Upwork Senior Director Of Product @ UpworkAugust 26
I see them as partners working together for a common goal to help grow the company. The main difference is that they each have their own responsibilities that contribute to this common goal.   * Sales Manager - their responsibility is to directly engage with the customers to close deals.  *...Read More
2202 Views
2 Answers
Jackson Hsieh
Jackson Hsieh
Upwork Senior Director Of Product @ UpworkAugust 26
Great question. It really depends on the phase and type of project you're working on, and what questions you're trying to solve. A couple of examples: For zero-to-one projects 1. The initial idea - The goal at this stage is to find the problem you want to solve. How you get there is by c...Read More
998 Views
3 Answers
Sreenath Kizhakkedath
Sreenath Kizhakkedath
Uber Uber Head of Growth Programs, RidersJanuary 27
The roadmap process is no different from any other product manager. They work closely with marketing, engineering, design, and data science to create the roadmap. There are sprints & prioritization processes for all features. They are focused on continuous experimentation and learning - which is ...Read More
862 Views
2 Answers
Willie Tran
Willie Tran
Dropbox Group Product Manager, DocSend GrowthSeptember 21
If you're trying to measure the results of an experiment, assuming they're under a binomial distribution, you just need the numerator and denominator (people exposed to the experiment) for the control and treatment. Then just throw it into your favorite chi square significance calculator (I'm a b...Read More
1291 Views
2 Answers
Willie Tran
Willie Tran
Dropbox Group Product Manager, DocSend GrowthSeptember 21
I mentally use the ICE (Impact, Confidence, Ease) framework when prioritizing experiments. Impact = How many people does this affect? Confidence = How sure are you that this will work? Ease = How easy is it to implement? Impact and Ease are pretty simple to calculate. However, I find that most...Read More
1736 Views
2 Answers
Willie Tran
Willie Tran
Dropbox Group Product Manager, DocSend GrowthSeptember 21
By far the best material you could read to learn about PLG has nothing to do with PLG. PLG is based off of the Scientific Method you learned in grade school. Go back and reread the fundamentals of how to go through the Scientific Method. Lessons around experiment design/methodology are highly val...Read More
1873 Views
3 Answers
Willie Tran
Willie Tran
Dropbox Group Product Manager, DocSend GrowthSeptember 21
Ideally, you design experiments in a way that seek to answer a question regardless of the result. For example, "do users not adopt this feature because of discoverability or usability?" is a great question to be answered with an experiment. If the exeriment execution puts that feature front and c...Read More
1000 Views
2 Answers
Willie Tran
Willie Tran
Dropbox Group Product Manager, DocSend GrowthSeptember 21
The areas I index the most when hiring someone: * Partial - Do they fall in love with their own ideas? If so, then I don't believe they will be a strong Growth PM. Given so many experiments fail, you want someone who is focused on answering questions about the user and the science of i...Read More
940 Views
3 Answers
Sreenath Kizhakkedath
Sreenath Kizhakkedath
Uber Uber Head of Growth Programs, RidersJanuary 27
Good at data and insights Ability to identify growth opportunities Ability to quickly test hypothesis Ability to hack through and come up with exciting ideas (big & small) Relentless focus on execution & results Good at product design and User experience Strong team player as this is a heav...Read More
904 Views