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How do you approach integrations and partnerships in the SMB product ecosystem?

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  1. Matt Landry
    Matt Landry

    Infoblox SVP Product Management, Networking • 1mo

    In enterprise, integrations are often driven by specific customer requirements. Your customers have ecosystems of tools, and integrations can make your solution more effective, stickier, or easier to adopt. Sometimes it helps the customer retire custom glue that's challenging to maintain (whether applications or processes). The partnership conversation is often strategic and high-touch with a clear set of initial buyers. In SMB, integrations serve a different purpose. SMB customers are assemblin ...Read More

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